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Advertising Guide

L’Aurore boréale offers a wide selection of advertising solutions that will meet your needs and enable you to reach your communication goals. We will be able to define a customized solution that fits your needs and suits your budget.

About

Founded in Whitehorse in 1983, l’Aurore boréale is a non-profit general-interest newspaper with an independent editorial line.

l’Aurore boréale covers Yukon news headlines as well as the news and projects of the Yukon French-speaking community.

L’Aurore boréale has a growing, devoted readership amongst Yukon Francophones and is garnering interest from more and more bilingual Yukoners looking for a reliable source of local news.

The newspaper is also attracting many readers seeking to improve their French second-language skills. Our publication is also building its digital future on social networks and the Internet in order to meet the changing needs of Yukon’s ever expanding and diversifying community.

At the national level, l’Aurore boréale is a member of the Association de la presse francophone (APF) and has won numerous awards of excellence since its inception nearly 35 years ago.

Our Team

Thibaut RONDEL

Director

867 668-2663 ext. 510
867 333-2932

dir@auroreboreale.ca

Marie-Claude NAULT

Advertising Coordinator

867 668-2663 ext. 520
867 333-2931

pub@auroreboreale.ca

Our Office

867 668-2663 Ext. 520

Distribution

A well-established distribution network across the Yukon

  • Canadian Tire
  • Wykes’ Your Independant Grocer
  • Real Canadian SuperStore
  • Association franco-yukonnaise
  • Norgetown Laundry
  • Public Laundromat
  • McDonald’s
  • Days Inn Hotel
  • Midnight Sun Coffee Roasters
  • Canada Post
  • Erik Nielsen Airport
  • Air North
  • Yukon College
  • Yukon Arts Centre
  • Yukon Francophone School Board
  • Canada Games Centre
  • École Émilie-Tremblay
  • Garderie du petit cheval blanc
  • Macaulay Lodge
  • Whitehorse General Hospital
  • Yukon Visitor Information Centre
  • Coast High Country Inn Hotel
  • Best Western Gold Rush Inn Hotel
  • Elijah Smith Building
  • Shopper’s
  • CBC Radio-Canada
  • Mac’s Fireweed
  • Baked Cafe & Bakery
  • Yukon Public Libraries
  • Alpine Bakery
  • Westmark Whitehorse
  • Hotel Java Connection
  • French Language Services Directorate
  • Motor Vehicles Office
  • Chocolate Claim

L’Aurore boréale is also distributed as an educational tool in all Yukon schools offering French second-language programs, as well as to all Government of Yukon departments.

Published every second Thursday

4,000 copies per month

Subscription

L’Aurore boréale is available through subscription in print or PDF form for $26.25/year.

12 reasons to advertise

The design and translation of your advertisements are fast and free.

Your organization and services are associated with 100% local Yukon content.

More than 4,500 people in the Yukon speak French, namely, 13% of Yukoners.*

You benefit from generous discounts on all multiple purchases.

Two out of three readers (67%) want to see advertising in their regional newspapers.†

Your business offerings reach an affluent readership with strong purchasing power.

Nine in ten Canadians read a newspaper every week (87%).†

L’Aurore boréale is available and free in some 50 distribution points downtown.

One purchased ad = two weeks of visibility.

The readership rate for French newspapers in the territories is close to 81%.‡

Your organization benefits from payment facilities.

The community press has a higher level of reader confidence than other media.‡

* 2011 Census figures/Statistics Canada

† Totum Research, February 2016

‡ Parlons Médias Survey/Léger Marketing 2012

Publication schedule

 

  January February March April Mai June July August September October November December
2017 11 8 8 5 4 1 - 3 14 12 9 7
  25 22 22 20 18 15 - 17 28 26 23 21
            29   31        
2018 11 8 8 5 3 14 - 2 13 11 8 6
  25 22 22 19 17 28 - 16 27 25 22 20
          31     30        

Publication date

Every second Thursday

Deadline

The deadline for booking advertising space and submitting advertising material is the Friday before the next publication date of l’Aurore boréale, at 5 pm.

Special issues*

Restaurants

Sports and recreational activities

Health and well-being

Banks and financial services

Christmas issue

Back-to-school issue

Construction

Tourism and discovery

* Non-exhaustive list subject to change as required. Contact us for more information.

Ad rates

Budget Standard formats WLidth Height Local rate
($)
National rate
($)
Colour inside
page
Colour back
page
    1 col. 2" 31.64 37.80    
  Business card 2 2" 63.28 75.60    
    1 5" 79.10 94.50    
< $150   2 3" 94.92 94.92    
  1/10 page 2 3.5" 110.74 132.30 + $ 75 + $ 150
    2 4" 126.56 151.20    
    3 3" 142.38 170.10    
    2 5" 158.20 189.00    
    2 6" 189.84 226.80    
  1/4 page 2 7" 221.48 264.60    
    3 5" 237.30 283.50    
    2 9" 284.76 340.20    
$ 150 to 450   3 6" 284.76 340.20    
    3 7" 332.22 396.90    
  1/3 page 5 4.7" 369.13 444.15    
    3 8" 379.68 453.60 + $ 125 + $ 250
    2 12" 379.68 453.60    
    3 10" 474.60 567.00    
    4 8" 506.24 604.80    
  1/2 page 5 8" 553.70 661.50    
    4 7" 632.80 756.00    
> $ 450   4 11" 696.08 831.60    
    4 12" 759.36 907.20    
    5 10" 791.00 945.00    
  1 page 5 14" 1 107.40 1 323.00 + $ 200 + $ 500
-
Custom sizes
14 agate lines /
inch x col.
$ 1.13
x agate line
$ 1.35
x agate line
- -

Column width

1 column

1.875"

2 columns

3.875"

3 columns

5.875"

4 columns

7.875"

5 columns

9.875"

Deadline: Friday before the next publication date, at 5 pm.

Translation services are provided free of charge.*

* Translation is free of charge up to 75 words maximum.

Graphic design services are provided free of charge.

25% discount for non-profit organizations.

In the private sector? Benefit from generous discounts on all multiple purchases.

Web ad rates

  1 to 3 weeks
($ / week)
4 to 7 weeks
($ / week)
8 to 15 weeks
($ / week)
16 to 23 weeks
($ / week)
24 weeks or more
($ / weeks)
Header 75 65 60 50 40
Scrolling header 100 90 85 75 65
Right column 50 40 30 20 15
Right column (double) 100 90 80 70 60

Header

Dimensions :

728 x 90 pixels

Position :

Top right on all pages

Option :

Scrolling images carousel

Right column

Dimensions :

260 x 260 pixels

Position :

Right column on all pages

Option :

Double space 260 x 520 pixels (vertical)

File format

Clients must provide an URL address and a JPEG of the right dimensions.

Deadline: 24 hours before online publication.

Translation services are provided free of charge.*

* Translation is free of charge up to 75 words maximum.

Graphic design services are provided free of charge.

In the private sector? Purchase an ad in the newspaper and get 50% off your digital publication.

AFY

Book your ad now.

 

867 333-2931

Book

Site designed and developed in the Yukon by Patric Chaussé.

 

This site was sponsored by:

Canada
Gouvernement du Yukon
Secrétaria aux affaires intergouvernementaires canadiennes